Search and Replace 2: Cats into Gremlins

Time for another search and replace! This marketing copy was originally about the feline fancier’s dream book—Cats Among the Cedars:

Humorous and heartwarming, this moving narrative tells the tale of Olivia Meynell, a successful wife and career woman whose world is brightened and mind is enlightened by cats. Dismissing the predictions of an unsolicited tarot card reading as nonsense, Olivia is to recall them two years later, when the first of the prophesized procession of cats invades her life. Other changes follow — some of them traumatic — and in her mid-forties she gives up her highly paid job and her London mews house for a cottage in the idyllic setting of her native Lake District. This entertaining and affecting account is sure to strike a chord with all cat lovers.

Find: Olivia
Replace With: Billy

Find: Meynell
Replace with: Peltzer

Find: wife
Replace with: student

Find: career woman
Replace with: bank worker

Find: cat
Replace with: gremlins voiced by Howie Mandel

Find: an unsolicited tarot card reading
Replace with: Mr. Wing

Find: year
Replace with: week

Find: her mid-forties
Replace with: Gremlins 2: The New Batch

Find: highly paid
Replace with: bank

Find: London Mews
Replace with: Kingston Falls

Find: cottage
Replace with: Clamp Enterprises

Find: idyllic
Replace with: corporate

Find: native Lake District
Replace with: New York City

Find: he
Replace with: she

Find: her
Replace with: his



New and improved, this copy is now about Joe Dante’s 1990 horromedy classic—Gremlins 2:

Humorous and heartwarming, this moving narrative tells the tale of Billy Peltzer, a successful student and bank worker whose world is brightened and mind is enlightened by gremlins voiced by Howie Mandel. Dismissing the predictions of Mr. Wing as nonsense, Billy is to recall them two weeks later, when the first of the prophesized procession of gremlins voiced by Howie Mandel invades his life. Other changes follow — some of them traumatic — and in Gremlins 2: The New Batch he gives up his bank job and his Kingston Falls house for Clamp Enterprises in the corporate setting of New York City. This entertaining and affecting account is sure to strike a chord with all gremlins voiced by Howie Mandel lovers.